Nordic Acupuncture Awareness Week is a cooperation between TCM-organisations of Sweden, Finland, Norway and Denmark.
This year NAAW was organized 18.-24.9. with many different kinds of events around the countries.The theme this year was “Stress related illnesses”.
The aim of the NAAW is to promote collaboration between acupuncturists with the aim of getting them to work together locally to gain more recognition and visibility for our profession.
We have all noticed that larger free events are more successful than small ones. In Helsinki we had short lectures about food as medicine, 5 elements constitutional types and Qigong . All lectures had a common theme of reducing and preventing stress. We were able to get media attention with some local radio stations and newspapers.
In Sweden there were a lot of smaller events, but there were some challenges with the successful promotion of the events in social media.
