British Acupuncture Council Acupuncture Awareness Week 7-13th March 2016

(by Nick Pahl, former Chief Executive of British Acupuncture Council)


  • There was some great local PR in York (see below) and across the country – members used a BAcC press release template to send to their local magazine/newspaper editor.
  • The BAcC PR and marketing team produced a marketing planner to generate more patients using the week.
  • We sent out a record number of promotional BAcC t-shirts, balloons, pens and key rings. Many members also held “open days” in their clinic.
  • We used social media channels such as Facebook, Twitter and Linked in – search up what we did, if you use them!
  • We produced an animated video for member websites. Watch the video here.
  • We produced a video of olympic swimmer, Rebecca Adlington for members to put on their websites and put on Facebook.

It was a very successful week again and is well worth promoting.

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