Dutch people want alternative care-3


Your Voice for CAM in Brussels

WHO is Eurocam?

Eurocam unites European umbrella organisations representing patients and trained health professionals, including medical doctors, veterinarians and other practitioners in the sector of Complementary and Alternative Medicine (CAM), covering a broad spectrum of modalities, including acupuncture, Ayurveda, anthroposophy, herbal medicine, homeopathy, naturopathy, osteopathy and traditional Chinese medicine.


WHAT is their vision?

  •  In the spirit of WHO's definition of health

Of a society which seeks the optimum health of European citizens largely achieved by encouraging and enabling citizens to take responsibility for the maintenance and promotion of their own health whilst also acknowledging freedom of choice in selecting an appropriate treatment from a variety of healthcare options, including CAM.

In addition, EUROCAM submits that citizens should have access to reliable information supporting an effective and safe health provision that includes relevant CAM options. CAM should be available, accessible and affordable at both national and European level.

  • From treatment-oriented agenda to personal health and well-being

EUROCAM's vision is of a paradigm shift that moves the focus of healthcare away from primarily a treatment-oriented agenda to one which engages people more directly in their personal health and well-being thereby preventing illness and prolonging life. EUROCAM advocates the notion of salutogenesis, an approach that primarily supports health and well-being, rather than focusing on factors that cause disease.

  • Holistic approach

Of a holistic approach to the maintenance and health care of European citizens that takes into account the psycho-spiritual, corporeal and social needs of each individual.

  • One health approach

Of a ‘One-health’ approach to health that embraces the understanding that the physical and mental health of the animals we live with and that we rely on for food is given equal importance and consideration to that of humans. In this respect, the provision of healthy environments and healthy diets for animals should be of equal importance in maintaining their good health as well providing the benefits of CAM modalities in their treatment as and when appropriate.

  • Conventional medicine and CAM

That the best of conventional medicine and CAM are thoroughly integrated into healthcare schemes for the benefit of European citizens who are free to make an informed choice about the treatment they require so there is no dichotomy in the delivery of excellent healthcare.


WHICH aims and objectives do they have?


The main aim of EUROCAM is to achieve a significant political presence within the EU so as to influence the decision making of the European Commission, European Parliament, Council of the EU and the Member States to support and provide the means for the integration of CAM into European healthcare systems as well as to fund research into its benefits and cost-effectiveness. This collaboration recognises the stated wish of the EU institutions and its citizens to deal with the CAM sector as a whole. 


  • Highlighting the scope and potential of CAM to key politicians and policymakers so that CAM is fully taken into account when the policy is formulated.
  • Establishing the (added) value of CAM for relevant EU policies and programmes mirroring the Health in All Policies agenda.
  • Demonstrating the value of patient-focused and cost-effective treatments via CAM services and products.
  • Demonstrating to health and finance authorities that CAM can deliver significant benefit in terms of health economics.




EUROCAM is supported by dedicated professionals


Dr. Ton Nicolai, spokesperson, member of the Executive Committee

Ton Nicolai is a medical doctor with experience in both conventional medicine and several CAM disciplines.

He served on the boards of national, European and worldwide organisations, over the last few years as spokesperson of EUROCAM.

He received several awards for his international work.


Drs. Ing. Wim Menkveld, treasurer

Wim Menkveld is a (retired) business expert with years of experience in the financial sector. Within EUROCAM he represents the European Federation of Homepathic Patient Associations, EFHPA. He is co-founder and since 2003 a board member of this organisation.

He is also treasurer of the Royal Homeopathy Association of the Netherlands. He has many years of administrative experience, including as a board member of Landscape Management Netherlands


Miranda Ruchtie, communication advisor, secretariat 

Miranda is a communication professional and works freelance for EUROCAM and other organisations in the CAM field in the Netherlands. She is Policy Officer for the ECCH and board member of the BKHD.

She previously had a long time career as senior executive producer for several Dutch broadcasters.


Sonja Maric, communication advisor

Sonja has organized several conferences and events in the CAM field and works part time as a communication specialist in several CAM institutions.
She is an anthropologist, independent scholar and practitioner specializing in Tibetan medicine. She is the director of Institut für Ost-West Medizin, Germany, lecturing Tibetan medicine internationally and has a Tibetan medicine private practice while working for the integration of Tibetan Medicine into Western medical practice and EU Public Health.


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